SDG Matrix for Lamb Weston
For Lamb Weston I created an SDG matrix to show their pillars and the Sustainable Development Goals they connect to them. For the visual, I used the brilliant brand identity of Lamb Weston and combined it with the colourful SDG icons. This meant being careful with colours and remaining a simple composition so that the visual wouldn’t be too much for the eye.
What are the Sustainable Development Goals?
The SDGs are a collection of 17 interrelated global goals set out by the United Nations. The SDGs cover a broad range of social development issues, such as poverty, hunger, health, education, climate change, gender equality, water, sanitation, energy, environment and social justice. With the SDGs, the United Nations aim to give standardised targets for sustainability.
Even though this project was quite small, I enjoyed every bit of it because it makes a difference. It shows how Lamb Weston integrates sustainability into their internal goals as a company and I hope that this can serve as an inspiration for many others.