For Lamb Weston I created an SDG matrix to show their pillars and the Sustainable Development Goals they connect to them. For the visual, I used the brilliant brand identity of Lamb Weston and combined it with the colourful SDG icons. This meant being careful with colours and remaining a simple composition so that the …
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This quote inspires me every day and reminds me that just one person can have the strength to change the world. I like the pragmatic comparison with a ship, it makes it so much easier to imagine the possibilities that one person actually has. Enjoy.. FULLER: Something hit me very hard once, thinking about what …
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For the newest trailer of Prison Escape I designed a fake newspaper for the warden. How did I write the text? I took an NYT article about a warden who was shot and simply changed the names. It turned out to be surprisingly accurate! It would not surprise me if lazy journalists also ‘recycle’ articles …
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Last Saturday we organised a Hackathon, teaming up with Creative Coding Amsterdam. The aim of the day was to test Tramontana, a prototype kit developed by binaryfutures. And I’d never expected so much succesful outcome! First teams were made: one team worked with the polargraph, making drawings with an app. The second team took the …
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The Thing from the Future is a game where ideas for the future are easily created. Moonbear Films & Design tested this game and was surprised by the amount of ideas that were created in only a couple of hours. Some of them were a bit too far off but we could actually use some …
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During the event ‘Redesign Meat’ I held a presentation about the installation The Future of Meat and told the audience about the great experiences we had so far in Germany, the Netherlands and the US and the interesting discussions that were evoked by the tolerant atmosphere of the setting. After my presentation, Marije Vogelzang presented …
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Did I tell you about the chicken project already? No? Well, we are actually going to breed intensive farming chicks. We got 75 eggs from a farmer situated in Brabant (that is in south of The Netherlands) and a hatching machine and the last days I have been busy figuring out how the process works. …
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This week we had a clear deadline: the Bakkerswinkel in Rotterdam, close to Blaak, wanted a new eating experience and we as interns needed to finish it up. The concept includes wooden boards where certain food types are placed upon. Every guest gets his or her own board with either cheese, fish, meat, vegetables, dairy …
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Week three was animal drawing week! Another week of ditching the laptop (as much as possible) and doing some crafts. The animal drawings are part of the faked meat project and they will appear on the new posters we will make for the exhibition in March, presented in Riga. Together, we decided that the animals …
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Su and I discovered a shared interest for jazz diva’s this week and she made me listen to some Korean music (“good one, not the bad one”). On Monday Marije told us that she was really happy with the faked meat and asked us to make a second set, so that they can both travel …
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