07.2015 HKU Expo, Utrecht NL
10.2015 DDW Eindhoven NL
02.2016 Munich Creative Business Week DE
03.2016 Near Future Summit, San Diego US
03.2016 DGTL Festival Amsterdam NL
06.2016 RE:charge expo, De Nacht, Groningen NL
11.2016 Future of Meat Forum, Vienna, AU
04.2017 The Future of Meat at ITAS Cultured Meat Symposium in Karlsruhe, DE
11.2017 The Future of Meat at Gala van de Wetenschap in Amsterdam, NL
In this video installation about meat consumption in 2050, the visitor does not find shocking images of factory farming, but a visualisation of different scenarios. The spectator is a time traveller, who ends up in the year 2050 by traveling through a dark tunnel. The square one arrives upon has five ‘doors’ – inspired by Alice in Wonderland. Behind each door hides a future scenario which the visitor can see, sitting at a small dinner table. Five kitchens, five nutritional models: from cultured meat, insects, less and organic meat to a vegan scenario and a future where we will do nothing – and continue the way we consume as we do now. In a quiet area with stools and a newspaper full of facts about the scenarios, the time traveller can overthink the future scenarios and can choose his or her favourite scenario.
The aim of this video installation is to let people think about meat consumption in the future in a positive way and to trigger them to act in the present.
“Universal design means taking the user on the way to decision making. The installation “The Future of meat” is an outstanding example of how to initiate decision-making processes, without pointing fingers.“
– Universal Design, Munich